BPL Global has joined a City-wide effort to support the East End Community Foundation (EECF) in the charity’s Covid relief fund – the Life Chances campaign – as a founding campaign partner.

The EECF has launched the Life Chances campaign to support vulnerable and underrepresented communities in the East End of London that have been hardest hit by the Covid-19 pandemic.

The campaign aims to generate £5 million to invest in grassroots organisations operating within Hackney, Tower Hamlets and Newham to tackle issues such as youth unemployment, digital exclusion, elderly isolation, mental wellbeing, and poverty head on.

The Life Chances campaign is calling on businesses in the City of London to create a better future for those affected by the pandemic in the East End. BPL Global has announced its support as a founding campaign partner.

Bronek Masojada, Chair of the East End Community Foundation, said “I am delighted that BPL Global is supporting our Life Chances campaign. Their generosity will help ensure that fewer elderly people will go without seeing or speaking to anyone, that more families will have internet provision and the opportunities this opens up, and that more young people will be supported into work.  BPL Global’s support of the EECF Life Chances campaign is helping the East End to thrive as we know it can.”

The EECF is part of the UK Community Foundations network that channels support and donations from philanthropists, corporates, government and other organisations local to the East End to help the area’s most disadvantaged. To date, the foundation has raised and distributed £27 million to support projects in Hackney, Tower Hamlets, Newham and the City.

In 2020, the non-profit organisation invested £1.6 million in charitable programmes, helping to support 90,000 vulnerable and underprivileged people.

“We are proud that we are able to provide Partner level support to the East End Community Foundation’s Life Chances campaign,” says Matthew Graham, Compliance Director and Chairman of BPL Global’s Charity Committee. “Hackney, Tower Hamlets and Newham are very close to our offices here in the City of London and so we feel a real connection to the communities that will be impacted by this initiative. By joining with other institutions in the City and beyond, together we can ensure grassroots organisations get the funding they desperately need and help vulnerable people in the local area recover from the crisis caused by the Covid-19 pandemic.”

BPL Global has pledged to support the Life Chances Campaign for the next three years.

Further information on the organisations BPL Global has supported can be found here.

Find out more about the East End Community fund here.